Are you preparing to update your business card for your dentistry practice?
Each ought to on occasion.
This time around, make the choice not to settle for ordinary cards. Instead, commit to getting eye-popping, engaging, and even more importantly results-producing dental business cards.
These little bits of paper are actually one of the most overlooked and unexploited sources of fresh customers out there. And, at merely pennies a piece they’re fairly reasonably priced too!
So make certain that you capitalize on their customer-winning potential!
Here’s 5 recommendations for effective dentist business cards.
1. First, your cards have to do more than simply identify your contact info. Why? Prospective patients have a great deal of choice with regards to dentists. Supplying them a reason to feel good about you or your expertise… or to recognize that you are gentle, provide payment plans, or rely on modern, pain-free procedures… can significantly help in earning you new patients.
In other words, think of them as little ads. Great business cards are not contact cards, but instead, portable sales tools!
2. Second, make sure it looks professional. Now, that may seem like it doesn’t need to be said, but it’s an especially important detail. As a dentist, trust is key to your potential customers and clients. Therefore having a design that looks nice (read: no clip art) is essential. Your cards must be produced on quality paper as well. And they definitely shouldn’t be those no cost cards that feature a printing company’s logo on back.
3. Be original. Why look like all the other guys, when you are able be memorable? I’ve come across some unique designs featuring die-cut images like teeth or toothbrushes, or beautiful graphic design concepts. I’ve even seen a card debossed with teeth marks! Now that’s something patients will show to their friends! Be unique, and you’re likely to get a lot more “mileage” from your business card.
4. Use it as a referral generator. You have two sides to every card. The back of your card can feature a referral system offering something special (for example movie tickets, a special discount, lunch for two, etc.) when the patient’s friend brings in the card.
A little tip is to hand your patients two cards and ask them to “hand one to the next person who tells them they have a great smile or how great their teeth look.” This provides them with a mental trigger that can help win new referrals. And besides, they’ll also be more apt to refer you business, when they hear a friend is in need of a dentist.
5. Schedule the next appointment and hand-write it on the card! Some dental professionals mail out postcards to remind patients to call and schedule an appointment. What happens? Many of them of them don’t! Or they delay for a long time! Either way you give up business. Schedule the next appointment and hand-write it on the card. That will ensure your patient keeps your card on them. This is why the back of a lot of dental, physician, and chiropractic business cards actually incorporates an area for future appointments!
In conclusion, be certain to heed this advice the next time you buy cards. Using one or more of these tricks can easily multiply the sales and referral generating power of your card and improve the number of customers that come into your practice!