You can’t afford to do anything whatsoever by half measure when it comes to the brand you are endeavouring to represent for your small business. Established companies spend a considerable amount of time, energy and money to ensure their particular brand is always forward and that the sales message they need to be focused on is not diluted. The logo or image associated with any brand is one of an organisation’s most significant assets. Studies have shown that being exposed to a brand on a constant basis is a vital trigger when it comes to any subconscious purchasing mechanism that we have. This method is not fully understood by psychologists, but we even so know from observations over all these years that brand recognition is a vital marketing tool.
In terms of your printed stationery therefore you have to be consistent and you’ve got to choose top quality over simplicity. It may well be possible for you to design your letterhead all on your own computer, but if you don’t have professional expertise in these types of areas you risk inconsistency as well as under-performance. Wouldn’t it be better to entrust the presentation of the image to those who are familiar with print management? You have enough to concern yourself with as it is and other people inside your business have specific responsibilities that they must deal with. Do you actually want to be allocating valuable in-house resources in an effort to make sure that your brand name is dependably reproduced through all specifications?
Whenever you engage a printing company you realise that it’s their job to keep on top of the most up-to-date developments in terms of solutions, processes and procedures. When you provide them with your brief you can be certain that they’ll always keep a very high standard and ensure that your brand image, logo and also presentation are consistent.
Don’t think for a moment that this is overkill, or that you might be “sweating the small stuff” when it comes to specific logo reproduction, colour consistency and placement. You don’t want to be risking any negative comments, or some type of undesired subconscious message relating to your branding approach.